Cheap Trick | We're All Alright

We’re All Alright! is classic Cheap Trick, an instantly identifiable blend of pop, punk and metal. The band wanted this album to visually represent all that is Cheap Trick. We used photos from the band member’s personal collections. The photos span over 4 decades. The coloring was deliberately chosen to give a vintage feel to the packaging. The font is a typewriter font that compliments the name logo and gives a vintage feel. A folded, worn paper background was added to the booklet, insert and back cover to give the appearance of an old typed set list. Art Direction: Big Machine Label Group Creative: Sandi Spika Borchetta, Becky Reiser Graphic Design: Becky Reiser Photos from the personal collections of Robin Zander, Rick Nielsen, Tom Petersson, Daxx Nielsen, & Carla Dragotti Silver Davey Award Winner – Business to Consumer Integrated Campaign

Created while working as Art Director for Big Machine Label Group.
"We're All Alright" Album Cover
Vinyl Package
Vinyl Package, Deluxe CD Package with insert, Standard Jewel Case Package and Vinyl Picture Disc
Standard Edition Jewel Case
Standard Edition, Booklet
Standard Edition, Back Tray
Deluxe Edition CD Package - created to look exactly like a vinyl package
Deluxe Edition, Insert, side 1
Deluxe Edition, Insert, side 2
Various elements were created for Spotify, highlighting the album, such as the image above and the audio clip below. 
Be sure to click the play button and give it a listen.
Video Advertisement created for Spotify
Direct to consumer items: t-shirt, deluxe album package, signed poster, guitar picks, signed drum head, socks.
Direct to Consumer: Limited Edition Picture Disc Vinyl and Slip Mat
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