Martina McBride | Reckless
Martina McBride: Reckless album release on Nash Icon Records Martina has delivered a strong, emotionally charged album with Reckless. The songs are lyrically intense and musically powerful. For the visuals for Reckless, Martina wanted to convey strength, confidence and femininity. To achieve her vision, we used emotionally driven photos, soft lighting and hand drawn type. We chose a soft, earthy color palette that draws the viewer in to the image. The textures applied to the photos give the images a sophistication that is descriptive of Martina. Album Package Artistry: Photographer: Joseph Llanes Art Direction: Big Machine Label Group Creative: Sandi Spika Borchetta, Becky Reiser Graphic Design: Karinne Caulkins Wardrobe: Courtney Kivela Robinson Hair & Make-Up: Melanie Shelley Additional Credits: Nicole Flammia - Creative Director | Video + Photo Production Seth Hellman - Creative Coordinator
Created while working as Art Director for Big Machine Label Group.