Nashville Outlaws: A Tribute to Motley Crue
In February of 2014, The Big Machine Records Creative Department began working on the Nashville Outlaws: A Tribute To Motley Crue album packaging. After months of hard work, the packaging is complete. We are excited to announce that this is the first package to use ASG Worldwide's new Ultra Embossing technique. Other techniques used include a soft touch coating and a spot HD UV coating. Please enjoy this behind the scenes look at the making of the package. The Creative Team: Sandi Spika Borchetta: SVP Creative Becky Reiser: Art Director Seth Hellman: Creative Coordinator Allan Geiger: Graphic Designer Abbey Bennett: Graphic Designer Gold Davey Award Winner - Promotional Package Silver Davey Award Winner - Integrated Campaign
Created while working as Art Director for Big Machine Label Group.